"Ryan Holiday is part Machiavelli, part Ogilvy, and all results…this whiz kid is the secret weapon you've never heard of." —Tim Ferriss
The bestselling author will give you the inside scoop on new marketing tactics being imagined and implemented by the likes of Pernod Ricard, Vlerick Business School in Belgium, Mastermind Talks and McGraw Hill. After a glimpse into the strategies of top start-ups and tech unicorns, Black Coffee will join Ryan Holiday on stage to discuss what he and his team are doing to propel his brand into the global market. And the two heavy-weights will be taking questions from the audience too.
This 5-hour masterclass is for everyone, from students to business leaders, from entrepreneurs to marketers. Whatever your industry or ambitions, you will leave with the practical skills to drive exponential growth within your business.
Our Sound Idea Sessions are designed for individuals and businesses who want to master the art of growth hacking through understanding the principles and grasping the practical skills.
Our broad range of delegates include:
- Heads of Marketing
- Heads of Sales and Distribution seeking to drive growth for large organisations with limited resources.
- Emerging entrepreneurs seeking to drive exponential growth for their start-ups.
- Corporate leaders who are seeking to drive cultural transformation by infusing an agile, start-up culture within their companies.
- Senior academics and lecturers in the disciplines of Marketing and PR.
- Musicians and creatives with aspirations of growing a fanbase outside of South Africa.
Your new business went online yesterday, and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion-dollar brands built by it: AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start- up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.
Growth hackers have thrown out the old marketing playbook (and big budgets and PR teams) and replaced it with tools that are testable, trackable, and scalable. Tools that WORK. This Growth Hacker Marketing Masterclass will unpack the new marketing rules and provide delegates with a road map to the future of marketing packed with valuable examples and case studies.
Getting free media attention is a powerful and often misunderstood communication tool. Join Ryan on how to create smart, savvy and provocative PR campaigns. Whether you are a business owner, marketing exec, freelance artist or a creative entrepreneur, the Growth Hacker Marketing Masterclass will teach you how to get the right kind of attention, without paying for it.
While talent, authenticity, business savvy and an incredible work ethic were all key ingredients to Black Coffee becoming one of the most prominent electronic music producers of our time, there is no doubt that his unique ability to defy convention has fuelled his meteoric rise to international stardom.
During this moderated conversation Black Coffee and Ryan Holiday, will unpack some of the techniques and strategies employed by Black Coffee and his team in conquering international markets.
Delegates will gain unique insights into the power of having an uncompromising brand vision and how this has resulted in Black Coffee's induction into the Guinness Book of World Records, as well as being held up as an example of possibility for the high level of engagement with his millions of social media followers.
